Hanabishi—the quality that grows with you. We are a recognized home appliance brand in the Philippines, with more than four decades of experience serving Filipino households and businesses.
Established in 1986 under Fortune Buddies Corporation, the brand’s long-standing presence in the local market reflects its continued commitment to providing what matters most to consumers: quality and affordability.
Hanabishi began with small household appliances and steadily expanded its range to meet the changing needs of Filipino homes. Over the years, the brand expanded to include a range of kitchen appliances and larger essentials, such as refrigerators, chest freezers, air conditioners, washing machines, spin dryers, and LED-backlit LCD televisions. This broad product portfolio allows Hanabishi to serve kitchens, living spaces, commercial areas, and garment care needs with practical, everyday solutions.
Today, Hanabishi products are available in over 3,000 outlets nationwide, making the brand widely accessible across the Philippines. Its commitment to quality and functional design has earned industry recognitions, including Outstanding and Seal of Product Quality awards for home, office, and kitchen appliances. Beyond retail, Fortune Buddies Corporation supports community initiatives through long-standing partnerships with the GMA Kapuso Foundation and TESDA-affiliated institutions, while maintaining service centers nationwide to support customers long after purchase.
Hanabishi has remained a dependable appliance brand in the Philippines. Since 1986, the company has focused on producing appliances that balance affordability with long-term reliability. Each product is designed for consistent, everyday use—earning the trust of Filipino households and businesses through years of proven performance.
Hanabishi develops appliances with real Filipino lifestyles in mind. We listen closely to customer feedback and adapts its designs to suit local homes, shared spaces, and small businesses. The result is a wide range of user-friendly appliances that fit different living environments, budgets, and daily routines.
Customers have always been at the center of Hanabishi’s growth. Over the past 40 years, we have built long-standing relationships by prioritizing product dependability, accessible pricing, and clear after-purchase support. This commitment continues to guide how Hanabishi improves its products and serves the people who rely on them every day.